Lyca Mobile

London, UK, 11th June 2012 Lycamobile UK gets the larger piece of the international mobile calls pie. Lycamobile, the global leader for low cost international mobile calls, affirms its position as the most used MVNO in the UK leading the way in brand awareness and usage according to research. Sample research conducted by YouGov revealed Lycamobile as the number one consumer brand for international mobile calls across the globe.In the research study conducted for Lycamobile it was established that over 50% of respondents made international calls and in the category â€Å"International calls with a separate mobile phone† Lycamobile scored highest for awareness and usage. The high level of awareness and usage which Lycamobile has achieved since launch in 2008 is driven by its strong brand, a compelling value proposition, high quality service and extensive retail distribution. Subaskaran Allirajah, Lycamobile Chairman commented, â€Å"This is great news for Lycamobile and our cus tomers.Coupled with the recent growth figures in Spain where Lycamobile is the number one MVNO this continues to consolidate our position as the global leader in low cost international mobile calls. Over the past 5 years the Lycamobile team have worked tremendously hard to launch into 14 countries and to be the dominant global MVNO player. We are extremely pleased with these findings and look forward to increasing our global footprint this year†. Milind Kangle, CEO of Lycamobile, added â€Å"I am delighted with the initial results. The brand awareness and usage shows that every 4 seconds a new customer joins the Lycamobile family.This success we have had is down to the vision on our Chairman Subaskaran Allirajah and the hard work, commitment and enterprise of our 4000 employees in the UK and across the world. Lycamobile will continue to invest in high quality of service and value proposition ensuring that customers can stay in touch with their friends and family during these times of austerity. † – End About Lycamobile Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high-quality international and national calls to over 8. million customers across 14 countries (UK, Netherlands, Belgium, Switzerland, Denmark, Norway, Sweden, Italy, Spain, Australia, France, Germany, Poland and Ireland). Lycamobile is available through an extensive network of more than 500,000 retail outlets. The brand was initially introduced in 2006 and is already Europe’s largest pre-pay MVNO. Lycamobile continues to grow rapidly with further market launches planned throughout 2012. www. lycamobile. co. uk Notes to Editor: 1. Anchor tags: Lycamobile: free calls! 2. Contact person: [email  protected] com

Academic and Professional Skills Development Essay

There is a new world in the academic and the post academic the students must adapt themselves to. The world has become increasingly competitive and there is an exponential expansion of knowledge and information and this means that the students who will survive in this new world order are the ones who will adapt to keep up with this highly dynamic world. The way universities used to be has changed and they are now not only centres of disseminating knowledge, but also centres of promoting change (Soontiens, 2002). This change is not just intellectual change, it is all encompassing change that makes a complete makeover of the raw material it receives in the formative years and gives out a refined product that is well shaped to tackle the emerging issues in the world. Gone are the days when having a degree was something to be cerebrated by all and sundry. Nowadays, if you have just the undergraduate degree, you are just another first among equals and you do not have any competitive advantage over millions of others who have a first degree like you. This means that learning is a life long process and this world belongs to those who understand this fact (Verville, 1990). This is because the world is now being moved by knowledge and information, and these are two highly dynamic facets; how else do you acquire them apart form engaging seriously in lifelong learning (Soontiens, 2002). Even the world economies have changed from the conventional heavy economies to the modern knowledge based economies where knowledge and information and not machineries and physical labour are now the drivers of the economies. The most powerful thing right now in the world is information and knowledge and students must dedicate their lives to continuous process of learning to be able function in this highly knowledge driven world (Soontiens, 2002). Another important element that the universities are emphasizing today is critical thinking. Thinking is important but critical thinking is what differentiates a smart student or even worker from the rest (Soontiens, 2002). The more the world is changing, the more the problems are evolving and the solutions to these problems must be found for progress to take place. These problems cannot be solved by ordinary thinkers; they can only be solved by critical thinkers. This is another area that the universities are focusing on. They are out to churn graduates with acute problem solving skills by teaching them how to make critical analyses of life situations (Soontiens, 2002). For the students to be said that they have adequate problem solving skills, they must be able to use some habits of the mind and one of these habits is formation of perspectives; which involve the organization of arguments into parts and then separate the most important from the least important. It also involves separating opinions from facts and then the value of each is appreciated (Verville, 1990). This is the basis of critical thinking. Another habit of the mind that is involved in critical thinking is analysis. After forming perspectives, it is important to ponder on the arguments in a way that is reflective. This involves the use of logic and also knowing the limits of the analysis. The other critical habit of the mind that is involved in the process of critical thinking is imagination (Soontiens, 2002). This is the disposition to make an evolution of your view of an issue using contemporary and conventional patterns that will suffice now and in the future. A university that is not equipping its students with the aforementioned abilities is in a very wrong path. The workplace, just like the academic arena has changed significantly. Education alone cannot help one to fit in the contemporary work environment because of its highly social and flexible nature. Thus the universities are putting this into consideration by ensuring that they do not mould academic giants and social dwarfs who cannot fit in today’s workplace. They are churning out all round products that are readily prepared to face the challenging job market and the demanding workplace (Verville, 1990). That is why you see in the workplace today, people are not necessarily doing what they studied. Education students are working in banks, Law students are working as news reporters and so on. This means that one thing that the universities are teaching very well is flexibility: do not just follow one line, there are many things you can do there with your education. In the workplace, the workers must be able to work as a team and individually.   There are some more habits of the mind that can help them to fit well in the highly challenging, demanding and evolving workplace (Soontiens, 2002). One of these habits of the mind is empathy. Empathy involves sensing reasonable views, revering all views and honoring the one that is the most persuasive. The other habit of the mind is communication which is the ability to take the duty of explaining ideas in a clear, truthful and sober way that respects all those who are listening to them or seeing them being communicated.   The other habit of the mind that ought to be developed is that of commitment. This is the recognition of the necessity to act when there is an action worth attention and being patient to the situation one has stepped forward to respond to (James, 2003). The current generation takes the flak for the many ills that are happening in the society. The generation has been labeled as irresponsible, insensitive and morally corrupt and the universities are taking measures to ensure that all the raw materials they receive will be devoid of the aforementioned tags by the time they are being churned out as products. This means that apart from just giving the intellectual knowledge, they are also equipping the students with skills that will make them responsible members of the society who can be trusted to take over the leadership from the old conservative generation that is far beyond the benefit of the modern information and knowledge revolution. This means that there are programs that are teaching leadership skills, social welfare skills and may other skills that can make the students reliable members of the society (Verville, 1990). The habits of the mind that can help the students to become more responsible members of the society include, value which is the choice to apply a pattern of behavior that is intellectual and ignoring the patterns that are less productive. The other habit of the mind is inclination that includes the tendency to apply the aforementioned behavior without pressure or motivation (James, 2003). Sensitivity is another habit of the mind that will make the students to become more responsible members of the society because of its ability to perceive opportunities and threats and also emphasizes the appropriateness of applying behavior that is intellectual in pursuit of opportunities and in evasion of threats. Capability is a habit of the mind that will help the students in application of the basic intellectual skills that are central to behavior while commitment on this platform means the desire to reflect and improve the behavioral performance (James, 2003). In conclusion, university students in the contemporary world must adapt to the knowledge and information that is expanding markedly. They must be life long learners who think critically and are flexible to be able to fit in this highly dynamic world. They must be problem solvers who can work independently and in a team. The education system today, apart from teaching the basics of education is also teaching the students to become responsible citizens who are open minded and can communicate with people from allover the world.   This new approach by the universities is a step in the right direction and should become a global concept inherent in all the academic systems. As illustrated in the essay, this new mode of learning borrows heavily from Costa and Carrick the Habit of the mind and it puts a whole new psychological dispensation to the world of academia that will ensure the mind must change for the individual to embrace the change in the society.

Case Study - Reading Example | Topics and Well Written Essays - 1000 words

- Reading - Case Study Example The world mostly looks upon the kindergarten teacher to ensure kids have acquired the rightful skills in each stage of development. Failure to achieve this development milestone in learning calls for intervention by the teacher to assist in ensuring the student catches up with the rest (Paulsen, 2010). As a kindergarten teacher in charge of Jeff, aged 5.9 years in grade K, I realized he was a quit a hardworking boy though he was lagging behind in reading skills compared to his peers. Jeff participated in all class activities and mastered most kindergarten skills involving math skills, art and hand-on activities. I identified his strengths as being able to identify and matching lower and upper case letters, understanding the meaning print convey, plus being able to listen and participate in reading sessions. After meeting with the parents and discussing his problem with them, I had to come up with goals and strategies that might be beneficial to being Jeff improve his reading skills ( Paulsen, 2010). The following four goals were the ones I managed to come with to ensure Jeff catches up on his reading skills. Given a book, Jeff will read fluently In reading books and print, Jeff will understand concepts in them After reading books and print, Jeff will engage in talk about them Jeff will pretend to read while using the book’s language. ... This strategy is often advantageous for a student like Jeff who has reading difficulties (Paulsen, 2010). The teacher is always present to ensure the student achieves the given goal. The teacher here will point on certain words and sentences and until Jeff is able to read fluently. This strategy allows for constant repetition until when Jeff improves on his reading skills (Paulsen, 2010). Repeated reading is another strategy that can be employed to ensure Jeff develops his reading skills. In repeated strategy, the student is made to repeat sentences, and certain words in order to achieve fluency. The student is made to repeat the same sentences and words so as to become more familiar with them and remove the reading difficulties he had (Paulsen, 2010). This could be achieved through partner reading. This is when classmates are paired so as to practice reading in pairs. Another way when repeated reading could be initiated is through group reading. Here, a group of students is made to read a given sentence or story collectively (Paulsen, 2010). Another strategy that could be employed to help Jeff improve is peer tutoring. Here, Jeff could be encouraged to practice reading with other students who are good in reading (Paulsen, 2010). Jeff could be placed with his peers and left alone to practice reading. In peer tutoring, a student is able to receive encouragement from his peers and try to achieve the reading level the other students had attained. Jeff on seeing his peers, will most likely feel more encourage since he can interact with them too, and help him build his confidence in reading (Paulsen, 2010). This could be done through cross-age peer tutoring that entails older students tutoring young students. Young students often

Role of assessment Essay Example | Topics and Well Written Essays - 250 words

Role of assessment - Essay Example Medical practitioners use this type of information for purposes of making a decision on the type of diagnosis and treatment to give a patient (Jarvis, 2012). This information is further used for purposes of understanding the nature of ailments a client is vulnerable to, and the control measures to develop (American Nurses Association, 2010). This is for purposes of knowing the best approach to treat the patient, and the best approach to use in protecting the patient from acquiring the ailments that they are vulnerable to. Furthermore, assessments give nurses the capability of prioritizing the clinical care of their patients. Nurses will know which areas he or she should concentrate on, while providing nursing care to their patients (Simmons, 2010). It is a requirement that nurses should acquire skills on how to identify important health care issues that should receive some priority. Use of assessments will achieve such kind of an objective. Partial assessment of a patient plays a role in identifying whether a patient recovers or not (Jarvis, 2012). This is very useful when dealing with patients suffering from cardiac diseases and respiratory infections. Carrying out assessments is therefore an important process in the medical field. They help help in improving the health of patients, and preventing diseases. This is because it guides practitioners on the most efficient disease control

Communion by Extension Essay Example | Topics and Well Written Essays - 1250 words

Communion by Extension - Essay Example Communion by Extension is an extension or expansion of the rite of Holy Communion in areas and at times wherein priests are not available for whatever reason. Holy Communion or Holy Mass is a weekly ceremony in church where the liturgy of the Word and the liturgy of the Eucharist are observed culminating in the consecration of the bread and wine for the communion of the faithful. Three churches in Great Britain have introduced this service – the Roman Catholic Church, the Methodist Church and the Church of England – amidst considerable controvery, according to Tovey (2009 p 1). It is the objective of this paper to examine this practice for its theological, liturgical and other considerations or implications with the end in view of adding enrichment and expanded understanding of the rite in the midst of the ongoing animated discussions on the subject. It is also hoped that the analysis may aid in providing guidance to non-ordained ministers who may be positioned to officiate in such a rite of the need to take extreme care in the officiating in the face of such unresolved milieu. What Is Communion by Extension? ... This practice of extended communion was officially allowed under the Guidelines approved by the House of Bishops in October 2000. Under the guidelines, communion by extension may be done only by explicit permission from the Bishop, emphasising the rite’s exceptional nature. Even when a parish has already secured a written authority to use the Commission by Extension service, the Sunday Holy Communion which is the main regular service must continue as a regular ceremony. The extension service may be led only by a person specifically authorised by the Bishop, and this person must ensure that proper care and dignity must be given to every detail of the ceremony so that it does not lose its solemnity and essence. Such a permission is always considered provisional and presumes that the service is not in itself a celebration of Holy Communion but enables the worshipping community to participate â€Å"by extension.† It is also presumed that the rules for its conduct shall stri ctly follow the Guidelines in form and substance. The act of allowing the faithful to receive communion without being part of the consecration in a Communion by Extension assumes that the gathering of the people is not a substitute for the Sunday service, which is mandated as a regular service, and is allowed only because a priest is not available to preside over a eucharistic celebration. Under this assumption, the receiving of the reserved sacrament is identified as part of the earlier Eucharistic rite and is therefore symbolically identified and linked to the universal church (Taylor, 2009 p 164). This Communion by Extension has been approved in the Anglican Church under heavy questioning over such authority granted to the laity. Some Theological Considerations A non-ordained person

An external consultant to a company and you need to prepare a report Essay

An external consultant to a company and you need to prepare a report on their performance based on the information they provided - Essay Example However these figures do not show how efficiently the company is earning these profits. How much risk each company is taking to earn these returns is not known. The future prospects of the company with respect to its performance can also not be predicted by just looking at absolute numbers. It is important to analyze each figure in relation to the others to be able to conclude about a company’s performance. Hence, though company A is earning more than B, we need to look at the sales figures on which these profits are earned. Hence, if company B is earning this on a sale of $10,000 million while company A is earning it on sale of $20,000, company A is actually earning only 2.5% on its total sales while B is earning 3.5%. Hence, B is actually earning better. Similarly, if company B has very high debt with respect to its equity, then this company is highly leveraged and much riskier than A, though the absolute debt figures of company A might look bigger than B. Thus, ratio analys is which helps to establish relationship of one financial figure with the other helps in analyzing different companies in better light. Another advantage of ratio analysis is that it helps in comparing completely different balance sheets. For example, company A might publish its results in British pounds while B might do the same in Dollars. Ratios help in directly comparing the two companies irrespective of the currency they use in their financial statements. Ratio analysis also helps in analyzing a company’s performance by looking at its various business aspects i.e. profitability, liquidity, leverage, operational efficiency (turnover ratios) as well as market valuations. Various aspects of analysis We will conduct a time series analysis (for the various ratios) for Wm Morrison Supermarkets for a period from 2008 to 2010. We will also compare it with Tesco which operates in the same industrial sector. Other than the ratio analysis we will also compare some other aspects of their business like their market penetration, and their product line etc. Choosing the right ratios The various ratios we will be using will be based on following categories Profitability ratios – (Gross Profit, Net profit and Operating ratios) These ratios help in analyzing the efficiency with which the company has used its resources to generate profits. Gross profit sees the amount of profit earned after taking out the cost of sales which includes administrative and sales expenses. Net profit looks at overall earnings after taking into account all expenses including interest and tax expenses. Operating ratio takes into account operating expenses viz-a-viz sales. Liquidity ratios – (Current ratio, Quick ratio) These ratios show how easily a company can liquidate its short term assets to honor its short term liabilities especially the suppliers and financers. Turnover/activity ratios – (Fixed assets, Current assets and inventory turnover ratios and day’s receivable holding) These ratios help in analyzing how efficiently a company converts its assets into revenues. They also tell how effectively the company has used is resources to generate sales (revenues) (Loth 2011). Leverage – (Debt-Equity) These ratios tell about the amount of risk a company has taken and eventually its share holders are facing. Valuation ratios - ROI (Return on Investment) These ratios hel

Research on Sure Thing by David Ives Paper Example | Topics and Well Written Essays - 1250 words

On Sure Thing by David Ives - Research Paper Example The actions, reactions, beliefs, attitude and character psychology become the most important part of the play and create the definite response that is expected in the play. The concept of Sure Thing is then dependent on the psychological associations and expectations that change throughout the play and are defined by the layers to the character. The main concept that Ives uses to characterize the changes in the psychology is through Betty and Bill and their relationship that grows as they get to know each other. The psychology of the characters and the way that they relate to each other changes when the bell rings. By this occurring, the correct scenario is created in the end, which the author creates as being significant by the statement of â€Å"sure thing.† The bell changing the scene becomes the signifier that is attributed to the play and leads to the main concepts of psychological relationships and how this creates both the play and the relationships which are held betwe en two individuals. The changes in relationship become the stabilizer in the play because of the continuous changes in the character. This is done to define the main attributes of the characters while changing these with acceptance or rejection based on personality (Hauptmann 1). The dimensions of the characters and displays which are created by building continuous changes in identity as a psychological, as opposed to a physical, attribute (Rusko Hamar 509). The concept of character identity expression is one which is traditionally used in places to identify the specific attributes which each individual has. Voice fluctuations, differences in costumes and divisions are used to create the identity. Within each of these are symbols to show that the individual represents a specific set of characteristics, specifically which they never go out of. The personality features are then able to create an understanding that specific psychological attributes are associated with the main classifi cations of the day while building changes that relate only to the main characteristic and identity. This specific concept is used with a variety of plays and is expected as a main component in traditional theater (Rusko Hamar 509). The difference with Ives work is that the same characters are used. The only difference is in how the character chooses to respond and what is associated with this alteration. For instance, when Bill is talking to Betty, both make several statements that are not considered as psychologically acceptable by Betty. At these times, the bell rings and a different persona is taken. An example of this is when Bill starts to ask Betty more personal questions. â€Å"Bill: Do you come in here a lot? Betty: Every once in a while. Do you? Bill: Not so much anymore. Not as much as I used to. Before my nervous breakdown. (bell)† (Act 1, scene 1). This is one of several examples that show the transparent psychology which is stated becomes unacceptable. The bell a llows this to be avoided and a different characteristic or psychological response to be replaced with the information that is given. By changing the response and characteristic, there is the ability to create the right layers to the character until one fits with the other in terms of psychological responses. The ability to break the psychological attributes and characteristics of both of the characters is one which doesn’t take place as a voice only of the several sides of Betty and Bill. There are also

Visual rhetoric and web based communication Research Proposal

Visual rhetoric and web based communication - Research Proposal Example hnologies, we can evidence many forms of visual appearance related with web-based communication such as video conferencing, Avatars, emoticons and so on (Konijn, 2008). These visual appearances of communication play a crucial role in delivering the intended messages along with creating attractions for the users. Due to the massive usage of web based communicated; more work is done on visual appearances of communication. With the support of visual appearances of message deliverance, the message becomes more interesting and understandable as it is said that pictorial presentation of an object is much more comprehensible than words. Web- based communication is also employed for educational purposes. Jarvela and Hakkinen (2002) inform, â€Å"Today, communication technologies make possible various kinds of mediated communication, which increasingly has become part of instructional and educational communication† (1-2). For educational and instructional purposes, teachers are making use of different kinds of web-based communications, which include visual communication on web as well. Teachers think that web-based communication and visual rhetoric keep the capacity of enabling today’s children to understand the world in a global phenomenon. Students are able to obtain quality educatio n that is up to the mark. The teenagers are making usage of technological communication much more as compared to face-to-face communication. According to Pierce (2009), technological communication, which corresponds communication on internet is gaining maximum ground because of its interest creation, social bondage and ease with which, it is done. Nowadays, many visual communication strategies are employed to attract users towards internet and every day, we witness some innovation. There are different kinds of avatars, cartoon graphics, emoticons, moving pictures, video conferencing, web cam and much more technological development that are attention gaining for the teenagers and aged as

Essay Example for Free

Essay For every course of action that one takes in life, there is a cost associated. This cost may be large or small but one can weigh this cost with the alternative before he or she makes any decision. In the essay, â€Å"The Price of Crossing Borders† written by Eduardo Porter, the concept of understanding that there is a price for everything is conveyed. There is no decision that is made or path that is taken that comes without some sort of cost to us personally. An alternate title of Porter’s article, â€Å"The Cost of The Decisions We Make†, responds to his views on this idea. He tries to persuade his audience that â€Å"by evaluating opportunity costs, we organize our lives† (p. 325). In the essay, Porter used an illegal immigrant from Stockton, California as an example to help understand opportunity costs. The immigrant must make a choice on how he is going to get his children across the Mexico border into the United States. Porter stated, â€Å"The conversation laid in stark relief the type of bare-knuckle cost-benefit analyses that steer people’s lives† (p. 326). By this statement, Porter referred to the decision of how the immigrant will transport his children and the costs that it will entail. While the more expensive choice is safer, saving the money will take some time. The cheaper alternative, however, puts his children in danger and the possible risk of not making it safe or alive to the United States. Porter said, â€Å"The cost of taking any action or embracing any path consists of the alternatives that were available to us at the time† (p. 325). The illegal immigrant must weigh his opportunity cost of each path before making the im portant decision regarding his children’s lives. The debate on illegal immigration in the United States is well known and people have very strong views on it. While one extreme thinks the borders should be closed off all together and all immigrants sent back to their country, the opposing view feels we were all immigrants at one time and everyone deserves a chance at starting a new life in this country. Porter alluded that most people’s arguments against illegal immigrants in this country are fairly weak. He disagreed with those that argue illegal immigrants pose a burden due to the services they consume such as health care, food stamps, or lower the working wages for American workers. He stated, â€Å"most immigrants work on the books using false ID’s, and have taxes withheld from their paycheck like any other worker. They can’t draw benefits from most government programs† (p. 327). Basically without the proper legal documentation, illegal immigra nts cannot collect welfare, food stamps, unemployment, etc. He also said, â€Å"there is scant evidence that immigrants lower the wages of American workers† (p. 327). Since most illegal immigrants work jobs that many Americans deem undesirable, they are really primarily competing against other poor illegal immigrants. If anything, illegal immigrants actually help many companies thrive or even exist. Without these immigrants, California’s agricultural industry would be nonexistent and many of the goods it produces would be imported. Everything affects prices in the United States. Porter claimed that illegal immigrants affect prices but not in a negative manner. With a higher number of immigrants, some jobs such as gardening and housekeeping have actually seen a decrease in the average price of services. Though many politicians claim to be reforming immigration laws, Porter stated little will be done soon. Illegal immigrants provide cheap labor to many of this country’s thriving businesses. While the United States will probably not make it any easier for illegal immigrants to enter the country, they will also not completely do away with them either due to the enormous cost. In the end, all illegal immigrants must weigh the cost of their decision to enter this country against the cost of staying in their own. Is the cost of risking their life and their families’ life worth the chance at a minimum wage job and the chance for prosperity in the United States? Porter felt that based on the historical tre nd, many immigrants will continue to choose the more dangerous path for a chance at the American dream.

Research paradigm Essay Example for Free

Research paradigm Essay The research paradigm considered by the researcher in regard to this work included the consideration of packaging in special occasions and which factors companies should focus during the period of social occasion in order to make their packaging their selling point. During the festival seasons market is flooded with various gift options. Due to the competition various organizations offer attractive schemes and offers to allure the consumers. Consumers due to various kind of motives of buying gift which can be personal, individual, altruism, cultural, reciprocal and other reason wants to buy attractive gifts for the people within his circle from family to the friends and relatives. The competitions companies face to attract these customers comes from various sectors of the industry or outside the industry. Now a days even service organization have become very competitive and services can also be offered as a gift. In such case company faces all kind of product, generic, industry specific and other kind of competitions. The packaging decisions are one of the important aspects of the marketing mix which can not be ignored in such a competitive environment where everything needs to be perfect. This paradigm has been utilized many times in the study of packaging in special occasions for all the group of respondents. I. i. a. Sample selection The data sampling was randomly managed utilizing stratified means with sixty five questionnaires completed by both male and female retail consumers. The percentages of female respondents were higher than that of male. The choice to use retail consumers alone in this research was made for three reasons. †¢ First, it was far simpler to have access to consumers from retail organization in regard to the researcher’s availability. †¢ Second, the focus itself is on understanding attitudes and perceptions for the packaging of gifts in special occasions and retail organization is a place attracting major customers to buy gifts. †¢ Third, the quantification of such information allows the researcher to gain a broader perspective on how respondents observe and realize the meanings of different components of packaging during special occasions and how it impacts their buying behaviour. I.i. b. Reliability and viability Reliability for the researcher was achieved in the assurance that only a specified group of men and women were utilized in regard to the research. The focus of the research has been on the consumers from retail organization. These consumers from retail organization were approachable. Data was collected in the presence of researcher. This gave the research a more focused view of the research goal. The validity was managed as a result of this focus and emphasised in the considerations involved in the data collection, variables and sampling methods. Privacy and confidentiality methods included assigning numeric and alphabetic coding to each responding questionnaire. This ensured anonymity in regard to the researcher and the subjects of the research process. I. i. c. Sample size Approximately 100 questionnaires have been distributed to collect the information. However in 35 questionnaires the information was not completed and due to that these has been withdrawn from the studies. 65 fully filled questionnaires have been utilized for the purpose of study. I. i. d. Questionnaire design The questionnaire design was simple. The questions included in the paper are related to the attributes of the packaging. The time taken to complete the questionnaire was less due to its simple nature. Most of the questions are simple circle question where respondent has to make a circle around the most appropriate and applicable option. I. i. e. Data analysis and findings Analysis of information in regard to research managed by the researcher must include complete and full understanding of the questionnaire. This understanding focuses in the use of the questionnaire created specifically for this process. It is the considerations realized within the questionnaires, no matter their simplicity, that will focus considerations in later chapters of this work. Within this section of Analysis and Findings there will be measurement of all responses in regard to the questionnaire. †¢ Analysis strategy Analysis strategy included a full series of statistical diagrams of all information collected including positive and negative responses, gender variations and marital status. This strategy provided the researcher with a wider spread for the conclusions that became evident in regard to the researcher’s focus. This information was broken down into specific charts for the benefit of visual context. The visual context provided insight in regard to perceptions of packaging and considerations by consumers from retail organization in regard to the impact of components on them. These perceptions and considerations provide the researcher with evidence to support the hypothesis made in that effective packaging decisions during the special occasions will support organizations to delight the consumer. †¢ Awareness The researcher held awareness of the potential for study in regard to packaging during special occasion through many methods. Those methods include observation, interaction and extensive research. The awareness of the media discussions of packaging amongst collegiate level men and women and the similar studies within this idea would in fact have influenced the choice made. The choice of analyzing how consumers from retail organization amongst this particular population would in fact consider their packaging options and knowledge allows for a singular perspective isolated from the more broadly painted view. The focus itself was on the consumers from retail organization and how they absorbed information available before deciding on packaging decisions. Overall, the respondents to the questionnaires provided insight in regard to how many individuals are learning more and more about packaging decisions. From the literature review it is evident that usually colour of the packaging which makes impact on sender or receiver of any gift. The questionnaire aims to measure the frequency to which people buy gifts for others and what are the factors they consider for the packaging. †¢ Understanding The understanding of this information gathered is proven in the statistics within the questionnaires that were completed and submitted. Each respondent have been explained the objective of study. Researcher has helped the respondents if s/he faces any difficulty in understanding any question. The research found that all respondents understood the material being requested and filled the questionnaires accordingly in timely fashion. The responses of questionnaires were filled in the database as the completed questionnaires had been received from the respondents. This information was then examined thoroughly for consistency and validity. The researcher now understands that there is a great deal of diversity in gift buying and packaging behaviour among the consumers from retail organization. Respondents can learn about better packaging options through their own personal research, their parents, friends or other family members. †¢ Findings The questionnaire included demographic details like of the respondents Demographic Profile †¢ Age Large section of the respondents (41. 5%) fall under the age group of 22-30 years old, followed by people within the age group of 41-50 years who are 20% of the total respondents. Approximately 15% of the total respondents fall under the age group of 18-21. Figure III. 1 Age of Respondents Ethnic background: 43% of the total respondents were from White community while 34% were Asian. Black other and Black African were 14% and 6% respectively of the total respondents. None of the respondent was from Hispanic or African background. Figure III. 2 Ethnic Origin of the Respondents Gender Majority of respondents are female with percentage of 66 while remaining 34% of the respondents are male. Figure III. 3 Gender Consumer behaviour. When respondents were asked the question â€Å"How frequently do you buy gift items? † twenty five out of sixty five responded that they buy gifts once in a month. Twenty two out of sixty five responded that they buy three to six times in a year. Nine respondents told that they buy less often gifts for anyone while the same number of respondents told that they buy gifts once in a week. No respondent told that s/he never buys any gift items. Figure III. 4 Frequency of buying Gift Items Components of Packaging on Special Occasion Colour:When consumers were asked what they feel about the statement â€Å"It feels good to receive a present in Colourful packaging on special occasions† approximately 48% of the respondent strongly agreed to the statement while 35% agreed to the statement. Remaining respondents felt they were neutral to the Colour of packaging. Figure III. 5 Colourful Packaging Respondents when asked to respond on the statement â€Å"On special occasions (like Christmas), packaging is more Colourful than normal. † Majority of them agreed to the statement. 37% of the total respondents strongly agreed to the statement while approximately 50% agreed to the statement. 10-% of the total respondents felt neutral about the statement while approximately 1% disagreed to the same. Figure III. 6 Packaging on Special Occasions Respondents were asked to respond on the shape and Colour attribute of a product. They were asked to respond on the statement â€Å"People are mostly attracted by different shapes and sizes in gift items. † 58% of the total respondents agreed to the statement while approximately 16% strongly agreed. 18% respondents were neutral to this statement while 4% disagreed. 1. 5% of respondents strongly disagreed to the statement. Figure III. 7: Colours and Shapes of Product. When respondents were asked whether or not they agree to the statement â€Å"Packaging styles vary for different occasions† 44% agreed to the statement while 30% strongly agreed. 18% were neutral to the statement and 4% strongly disagreed. Figure III. 8 Packaging Style in Different Occasions When consumers were asked about their own perception regarding shapes and Colours of the product by the statement â€Å"I am attracted to a product because of different Colours and shapes in packaging when I buy for a special occasion† approximately 40% of the total respondents agreed to the statement while 26% strongly agree to the same. 18% respondents were neutral to the same, 17% disagreed and 1. 5% strongly disagreed to the statement. Figure III. 9 Impact of Shape and Size of packaging in special occasions To the statement â€Å"Colourful and attractive packaging makes a good impression about the sender to the receiver. † Approximately 50% strongly agreed to the statement while 43% agreed to the same. 6% of the total respondents were neutral while 1. 5% strongly disagreed to it. Figure III. 10: Colourful and attractive packaging and impression about sender.